Posts Tagged ‘Branding’

July 10th, 2008

How a Logo can set you apart from your competition

These days, every time you turn around it seems as though another business is starting up and another company is being born. For this reason, it is becoming more and more important to distinguish your business from the competition and strive for uniqueness. In order to do this, it is best to start with a [...]

July 10th, 2008

The Importance of having Effective Marketing Materials

If you are okay with the ‘Because I told you so,’ answer, read no further.  But if you are interested in understanding the rational behind why experts advise so earnestly to spend thousands of dollars on “branding” your business before you even make a sale to pay for it all… keep reading.
With money, comes power- some like [...]

July 10th, 2008

What is branding and how does it affect your business?

The difference between good branding and bad branding often will determine the success of your company. According to the American Marketing Association (AMA), branding is a “name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers, and to differentiate them [...]

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