Social Media, Digital Marketing and Coaching Solutions - Designed for Small Business.
Based in beautiful Delray Beach, Methodology Marketing was opened in August 2019, after I decided it was time to start my own business. For the previous 10 years, I worked for some of the world’s largest companies (Nestle, PepsiCo and Mars USA) taking on various leadership roles in supply chain, sales, and marketing. My last role was as a Chief Marketing Officer for a Miami-based digital agency), but while my job was rich in experience, it lacked the inspiration I craved.
In January 2010, I suffered from an illness that saw me spend weeks in hospital. I was abruptly forced to stop and examine my life and came to the conclusion that it was time to make a significant change. I didn’t want to spend my weekdays at work, wishing for 6 pm to roll around anymore.
While sick my brother recommended juicing (this is relevant, I promise) in order to build up my strength. Amazingly it worked, and as I became healthier, juicing became a regular and valuable part of my life.
Able to return to work, I quickly decided to leave my 9-5 and start my own business. I based it around my newfound love of juicing. And in July 2010 I opened Tennessee’s first cold-pressed juicery; ‘Juice. Nashville’.
We were completely on our own. No investors and an almost non-existent budget mean we had to get creative when it came to advertising and sharing our brand message. So we turned to social media; the most inexpensive and powerful tool around.
As a small business, we started small. Our primary advertising was through Instagram, Facebook, and Twitter, as well as working the local farmer's markets each weekend. Over a few months of a steady social media campaign, we began to create a buzz in the community. Lines were forming at our stand at each market, and our customers became part of our family and our biggest brand ambassadors.
Over the next few years, we grew beyond our wildest dreams. We became a profitable retail and e-commerce business - bringing in several million dollars in sales. At the time of sale in 2017, we had two retail stores, a commercial kitchen, a juice truck, established partnerships with 5 local businesses, 5 farmers markets and sold our juice via home delivery.
This brings me to Methodology Marketing.
The reason I chose to work with small business is that I am a small business owner who loves the excitement of small business. I’ve been in the same trenches as you, had the same struggles and success as you, and can help your business flourish. The combination of my business and corporate experience gives me a unique point of view and enables me to create the perfect digital marketing formula for your small business.
I believe there is no such thing as a ‘one size fits all approach’ when it comes to digital marketing solutions, and so I don’t work alone. I’ve partnered with a talented group of graphic designers, SEO specialists, copywriters, social media gurus, and ad experts that I bring in on the projects that need them. After meeting each new client, I create a unique project plan that will help them achieve their business goals, and then get to work assembling the perfect team for their brand.
I can’t wait to meet you and get to know your personal and business story! Let’s work to take your business to the next level.
All the Best,